Coco Chanel said, “To be irreplaceable, one must always be different”. The importance of marketing for your brand has never been more relevant than now. We can look into the obvious topic of Covid-19, but let’s rather not beat around the bush… The right marketing strategy has become essential and your brand cannot afford not to have the right media and marketing presence on your targeted platforms. Be wise, and invest time in a good marketing strategy.

We identified 5 ways you can make your brand stand out:

1. Be authentic.

Every brand is unique and has a story to tell. The best way to capture the heart of your audience is to be sincere and to not just touch their mind but their hearts as well. Storytelling is a craft that, if one perfects it, it can count in your favour. Ensure that your brand is authentic and ask yourself: what am I saying and why am I saying it? When you understand the purpose of your brand, then only can you customise your message for your desired market. Utilise your brand’s corporate image and make use of your unique visuals and identity to strengthen your brand message.

2. Go back to the drawing board.

When you have established the purpose behind your brand, it is important to realise that you need to take a step back to get an objective view of how you see your business. The same principles as with authenticity apply here. Revisit the strategy of your brand and make sure that you are targeting the correct market whilst being concise, transparent and direct. Set clear goals in terms of what must be achieved by your marketing agency. It is important to have the right measurables to always be able to monitor your performance and also develop your vision and goals accordingly.

3. Use the right words.

An idea is nothing without the right words. For the consumer to grasp your ‘’why’’ and to be intrigued by your brand, you need to use the right words to draw their attention. There is a lot of power in using SEO- copywriting, hashtags, and technical language to help your brand perform better.

4. Purchase intention.

Why do you want to buy this product or service? To convince your consumer that your brand is suitable for their needs, your intention must be precise. Ask yourself the following questions:

  • Why does my brand exist?
  • Why should people care about my brand?
  • What differentiates my brand from the rest?

In his book Start with Why, Simon Sinek looks at the Golden Circle as a method to help establish the purpose behind your brand:

5. Be creative.

Don’t kill your brand with mediocracy. Be exciting, and be different. It is easy to say that you need to be creative, but what does creativity look like for your brand? It is important to stay informed on what other brands are doing right and to also have a track record of content that performed well. Read and search for campaigns that inspire you. A good way to keep track of all the new ideas and to also let your creative juices flow is to create a mood board for your brand. This mood board can focus on creative elements of your brand like:  

  • Logo
  • Colours and fonts
  • Website design
  • Content
  • Photographic style
  • Graphic element

Remember to have fun with your business ideas and to not only focus on making it a success, but also enjoy the creative process of designing and executing the creative elements of your business strategy.

Don’t just wait for the muse to visit you, start today and revamp your brand to make it stand out from the rest. Use these five simple principles to revisit your brand strategy and let Uppe Marketing help get the creative juices flowing…

BY JANA SNYMAN