We have all seen the slumping heads of company staff members or worse yet, clients, during an early morning meeting as the effects of a poor PowerPoint presentation finally sets in.
Here’s something for you to chew on… it does not have to be that way!
There are ways to keep your audience at the edge of their seats. Let’s show you how:
Ons het in Mei afgeskop met ons vierde veldtog en Afrikaans.com en Uppe Marketing het behoorlik geskiedenis gemaak. Dit is die eerste keer dat ’n Afrikaans.com-veldtog slegs op digitale platforms uitspeel en ook die eerste keer wat een van ons veldtogte “viral” gegaan het.
Uppe was proud to be part of this year’s annual Sustainability Week held on 24-26 June 2019. One of our clients, BASF, was one of the main sponsors of the event which took place at the CSIR in Pretoria.
You might be an Insta Queen or a Facebook Fanatic, but when it comes to your business or brand, you don’t want to fool around. Here are some do’s and don’ts to keep in mind when posting brand-related information on social media.
- Use correct grammar and accurate information
There is nothing like a spelling mistake or factual error, jumping from the screen to bite your brand in the back. Yes, you must get it first and you must get it fast, but most importantly… you must get it right. So, spend some time on perfecting your posts before you send them out in the world.
- Treat each social media platform as an individual
We all have our quirks… the same goes for social media platforms. Do thorough research on each platform (Facebook, Instagram, Twitter etc.) before posting to ensure you meet their specific needs.
- When in doubt, don’t
If you have a funny feeling in your gut or lie awake at night contemplating a post, rather not do it. It is called the “worldwide web” for a reason. With the tap of a finger, you expose yourself to a whole online world, ready to hit “share”. It is as easy as this: If you speak your mind, mind what you speak.
- Simply sharing is not caring
Sharing is caring, right? Wrong. Not when it comes to social media. Make use of those creative juices and generate your own, original content. It is okay to share something occasionally but avoid crowding your timeline with other’s posts.
- Tell your story in your own voice
We know you have a unique voice. Use it! To make your brand speak to others you have to speak for your brand. Every business has an identity. Tap into yours and communicate with your audience in a way that is unique to your brand.Read More
On 23 March 2018, Kynoch celebrated 100 years in South Africa as the leading producer and supplier of plant nutrition solutions. Uppe Marketing and Uppe PR & Consulting organised the events around the celebrations, including all marketing and branding material and a short video celebrating Kynoch’s rich heritage and its vision for the future.
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100 years: Celebrating a rich heritage
Named after its founder, George Kynoch, the Kynoch brand has been part of agriculture in Southern Africa for the last 100 years. In 2014, the Export Trading Group (ETG), a multinational, agro commodity company operating throughout Africa, the Middle East and Asia, acquired 100% shareholding in Kynoch. Through this acquisition, Kynoch’s products have been introduced to the greater African markets and are being sold alongside ETG’s trusted brands of Falcon and Zamfert in African countries. Selected Kynoch blends will also be blended in ETG’s blending plants throughout Africa, supporting all regions.
To read more:
Without a sense of caring, there can be no sense of community.– Anthony J D’Angelo
A few years ago, Uppe Marketing decided as part of their social responsibility initiative to use the funds they would have spent on Christmas gifts for their clients, to reach out to the less fortunate. A decision that was met with enthusiasm and support from our clients. Using these funds, with additional funds from the company, Uppe has since been able to make a small difference, bringing smiles to the faces of those not so fortunate.
The true spirit of sharing
Our choice fell on the Kempton Park branch of the MES NPO and we are privileged to have been able to assist with the following to date:
- Monthly cash donations
- Staff members volunteered serving lunch at the shelters as well as serve Christmas lunch
- Visited the after-care centre for school children and handed out stationery
- Donation of general office supplies and furniture
- Bought Christmas gifts for the children (in 2017 each child received new school shoes) and arranged an afternoon with games and sweets
This is an on-going initiative and one that is very close to our hearts.
More about MES
MES Kempton Park, a satellite branch of the MES NPO, opened their doors in 2010 as there was an urgent need for overnight shelter and social relief, offering services to the poor, homeless and unemployed and reaching out with the aim to break the cycle of poverty. Through their programmes, MES strives to empower people to live independent, sustainable and meaningful lives. Read more here: http://www.mes.org.za/
This is why we do what we do …
Uppe Marketing has been involved in Nampo for more than 30 years and 2018 was no different. Nampo 2018 was held from 15 – 18 May in Bothaville. This year, Uppe was once again responsible for Kynoch’s stand, including all branding and marketing material. Many hours of extremely hard word by a dedicated team ranging from client services through to studio, resulted in a stand to be proud of and an award that was well deserved.
A pat on the back
This year was the first time that the management of Nampo decided to award some of the exhibitors. There were three categories: Indoor stands, outdoor stands and lady exhibitors. Kynoch Fertilizer took third place in the outdoor stand category. The other winners in this category were Mercedes-Benz SA (first) and MAN Truck & Bus (second).
Kynoch – 100 years and beyond
Although the design of the Kynoch stand focused on their centenary year, the real focus was on the interactive KynoPrecise app demonstrations. This exciting and innovative technology giving access to location-specific statistical data to help producers make the right choices for their farms, resulted in lots of visitors to the stand.
Marlie Gnäde, Media and marketing coordinator, Kynoch Fertilizer with the Nampo certificate awarded to Kynoch in the category: Outdoor stand.
15 Villa Valencia Office Park
coner of Anemoon and Monument Roads