At its best, a job interview is a daunting experience. It brings out either the best or the worst in us. But we tend to forget that there are two parties involved in this process. Here are a few things to keep in mind when you are sitting at the opposite side of the table.
We have all seen the slumping heads of company staff members or worse yet, clients, during an early morning meeting as the effects of a poor PowerPoint presentation finally sets in.
Here’s something for you to chew on… it does not have to be that way!
There are ways to keep your audience at the edge of their seats. Let’s show you how:
We are extremely proud of one of our graphic designers, Nthabisen Maureen Serumula, who has been selected as one of 67 designers to take part in the Sixty Seven Logos Designathon. The event will take place on 18 July in Sandton, Johannesburg where 67 talented designers will gather to make a difference in the lives of small business owners.
How to blog for your brand
Blogs are no longer the heart wrenching testimonials lonely teens write in the middle of the night when their “one true love” breaks up with them after a two-week relationship.
Times have changed and so has the nature of blogs. In fact, today it is a useful tool in many industries and one of the lead sources of traffic on business websites.
But how do you keep your content fresh and engaging? Let us help you.
- Be picky when picking a topic – Before you can jump in and start writing you must do your research. You have to pick a topic that is engaging, interesting and one that compels the reader, but most importantly, you have to pick a topic that has not been written about a lot. If people have already read a similar blog, why would they read yours?
- Stay sexy! – Not all brands are sexy, and that’s okay. Beauty lies not in the eye of the beholder, but in the pen of the writer. Always keep it fresh and interesting. With this we are not insinuating that all blogs must be funny (although it helps), but they must definitely be interesting. Whether you are writing about the different ways in which you can fold a plastic bag, it has to grasp the reader. The responsibility lies with the writer to reinvent the wheel and give the reader something to chew on.
- Professional advice – Yes, a blog can be quirky, but it has to be factually correct. People want advice they can trust, not information you got off whatamidoingwithmylife.com.
- Catch them while you can – It starts with the very first word. Grab your audience by the neck, reel them in and then give them the cold hard facts. If the headline of your blog does not immediately catch your attention, rethink it.
- Keep it short and sweet – Long gone are the days of people struggling through ten thousand-word essays. If you keep it short and simple, you will most probably keep your audience as well. Which is the sole reason why I am stopping this blog right here.
When you know it’s that time of the month, there’s no need to panic or be anxious. I’m talking about creating your monthly social media content calendar, of course.
Even if you are a social media queen for more than one brand, planning your content on various social media pages can be tricky. But it can make your life so much better and the rest of the month will be stress free.
Follow our tips below to make sure you ace your content calendar from the get-go.
- Know what type of content your audience wants and needs
This will require a bit of research, experience from previous social media posts and the engagement that you received. When analysing and interpreting your previous months’ posts, you will become aware of certain types of posts that performed better, and that will be an indication that your audience wants to see more of it.
It’s important to start planning your content calendar ahead of time…especially if you are handling more than one brand.
- Using the 4 content pillars
We hope that you are not just deciding randomly what to post when. It’s important to base your content for the month according to the 4 content pillars.
- Inspire – These are the types of posts that you make when you want to inspire your audience. They will generally consist of inspirational quotes, photos and most importantly, testimonials!
- Entertain – When you want to entertain your audience by posting a quirky (brand related) video or photo. This shows the fun side of your brand.
- Empower – These types of posts are so important, but a lot of brands lack in this department. They usually consist of CSR-initiative posts. The main goal of these posts is that you want to show your audience that you care about the community, while actually caring.
- Inform – Simply put, when you want to inform your audience about your brand and what it does.
It’s best to have a good mix of the above to ensure that there is a good balance between your different posts.
You haven’t read this article yet and you are already tired of it, aren’t you? And let’s be honest, you have scrolled down twice to see if we haven’t perhaps made a short video summarising this article in under one minute?
Why? Because this teaches us a very important lesson about what digital marketing has become and what it is asking of you. The marketing landscape has changed remarkably over the last decade and it has forced us to re-invent the way we present our brand and make our mark.
The big shift from traditional to digital media has opened a whole new world for marketing experts to engage with their audiences. In this ever-changing media landscape, it is so easy to get left behind. The only way to compete with the dogs, is to learn how to run like them.
One of the ways in which we do that, is with video content.
Here are three types of video content that you can use to put your brand out there:
- Campaign footage: This is usually high-end quality footage, reinforcing that the brand is confident and serious about its products, vision, and services.
- Social media content: Don’t worry too much about the quality of your video content here. Authenticity is the name of the game! Informative content is the best for generating engagement on this platform.
- Live streaming: Any opportunity to engage with your audience is important. Live streaming creates a feeling of trust as there are no smoke and mirrors to portray an ideal scenario. But be careful with this one…the camera hides nothing.
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